What is an experiential concept design studio?

It's a studio that starts with the concept, not the logistics. We design the idea and the feeling first, then direct everything that makes it real.

What is a guest experience audit?

A guest experience audit is a full walkthrough of how people feel moving through your space, from the first impression to the last. We map every moment, find the ones costing you, and hand you the fixes.

Do you work in healthcare and patient experience?

Yes. Alongside hospitality, we run patient experience audits for care settings, built on seven years in healthcare patient experience plus over a decade in hospitality and brand.

ideas

to lean in to

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We design guest experiences, activations, launches, and brand campaigns people actually show up for, and can't stop talking about

A Chicago-based concept & experience studio

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LEAN IN CREATIVE

lean in \ ˈlēn-ˌin \ verb

to design the moment instead of leaving it to chance.
a Chicago experience studio for brand concepts, activations, launches, partnerships, and the experiences people remember.

what we do

… at a glance

EXPLORE SERVICES

Brand & Product Concepts
Creative Direction
Experiential Marketing & Design
Creator & Culture Campaigns
Creative & Marketing Consulting
The Experience Audit

I SEE THE MOMENT. I MOVE.

I'm Jasleen, founder of Lean In Creative.

I’ve spent ten+ years in hospitality and tech and seven years in patient experience and brands.

If one thing is true, it’s that I’m completely experience-obsessed. Whether it’s intimate moments, public activations, or how a product or moment makes you feel, if there’s an experience to be had, I’m your architect.

More About Me

ready to collaborate?

Tell us what you’re working on & we’ll take it from here